Winner of the Creativity Award
TECAstudio was founded at the Royal College of Art in 1998 and opened a permanent office in South China, Shenzhen in 2004. TECAstudio is a design and innovation company specialising in market targeted product design with a track record of high volume sales and successful patented design innovation.
“Being one of the first UK design companies to open an office in China we have placed great importance on nurturing and developing creative talent and provided a platform where everyone can develop and grow their ideas,” explains TECAstudio’s Founder, Andy James Lee. As well as manufacturing its products in China the company is also developing and researching new products specifically designed for the domestic market which are also selling around the world. Lee adds, “we have put creativity at the core of our business not just as deliverables but as a core philosophy to pioneer new ways on creating value for everyone by making better products that last longer and that are better for the environment.”
Q&A with TECAstudio, Winner of the Creativity Award
1. Why did you enter the British Business Awards 2012?
Being one of the first UK Design companies to open an office in China TECAstudio has placed great importance on nurturing and developing creative talent and provided a platform where CREATIVITY can grow in China and around the world. The British Business Award is promotes BEST OF BRITAIN and CREATIVITY and that is what we are about.
2. What were you hoping to get out of it?
TECA is about making better products that last longer and that give the user and the world something positive and beneficial. We aim to make products that solve problems and enhance the lives of its users. China is the place where more products are and will be used and this notion here is more important than anywhere else in the world.
3. What have you learnt about your business by entering?
Coming back to Shanghai the changes in the city were breathtaking. China is moving faster than we can understand and participating in challenging competitions with grilling questions and tough interview is essential.
4. What does winning the British Business Awards 2012 mean to you?
We are part of the development in China to move from engineering departments to innovative design strategy teams. Winning the award has inspired us to engage more in new technology, push the boundary of design and stand up for innovation and CREATIVITY.
5. How will it affect, if at all, the way that you do business in China in the future?
TECA has put Creativity at the core of its business not just as deliverables but as a core philosophy to pioneer new ways on creating value for everyone by making better products that last longer and that are better for the environment. It is a great honor to receive the support and recognition from the British Business award and encouragement to continue.
6. No company has ever successfully defended their BBA title. Does it inspire you to be the first?
We drove from Shenzhen to Shanghai to promote ‘great’ British CREATIVITY in the coastal cities and arrived in Shanghai to the fantastic surprise of winning the award. We want to initiate, encourage and inspire much more CREATIVITY all around the world and many more winners.